Hello NYEBN Community Members,

 

 

 

The early bird exhibit discount for this fall's expo will expire by the end of tomorrow. By applying this discount, your company would be able to save up to $300 for a regular sized booth or 8'x10' booth. So far, the corner booths and booths in the Startup Zone have been our best sellers. If you are interested in ordering a booth now, just email us at with your company info, email, your position, and a phone number we can reach you at. So we can tell you more about it.

 

When we first created the concept of Startup Central at this expo, we thought this would be a great opportunity to connect early stage startup entrepreneurs with the expo mentors. It's very satisfying to see that this concept has taken off so fast. We did a little math earlier today. For the 1,000+ expo RSVP's we already got so far, we received 1 Startup Central RSVP on average for every 2 Show Floor RSVP's. But we only have 100 mentors. As a result, we've decided to revise the program a little bit and add a small fee for the Startup Central attendees. If you already registered, lucky you! Consider it a free gift from us. Please note that the Startup Central registration will remain free until the end of tomorrow (July 31st). Then we will add the fee to the registration page.

 

 

Announcing Five New Startup Central Mentors

 

David Schoenberger (website) - David is a classically-trained product manager and market strategist. After a decade in the Fortune 500, spearheading multi-million dollar initiatives for Alcatel-Lucent, American Express and SapientNitro, he founded an Better Indeed, a personal creative vehicle through which he wrote a book and created Family Matters, an award-winning board game. Infected by the start-up bug, and influenced by his early Internet roots (Viacom Interactive Services) he took his commercialization chops to mobile app developer envIO Networks before landing, as VP of Product and Operations, at Semi-Linear. David is a graduate of UVM and holds an MBA from NYU/Stern School of Business.



Anita Garimella Andrews (website) - Anita has nearly 15 years of solid e-commerce experience. In her most recent online commerce role, she was VP, E-commerce at Nutrisystem. Prior to that, she headed product for Wallop (a Microsoft Ventures start-up) as well as Ingenio (funded by Benchmark Capital and acquired by AT&T YellowPages.com). Anita has expertise in building B-to-B and B-to-C platforms, social gaming, search and advertising, user experience design, product management viral metrics optimization, online marketing, and social networks.

Anita holds a Master’s Degree in Computer Science from Stanford University with a specialization in Human-Computer Interaction. She earned her B.A. in Politics from New York University with a minor in Mathematics. Her many civic projects include TechGirlz – a project to expand exposure to and interest in technology among young girls in the Philadelphia area. She is on the Boards of The Enterprise Center and the Alliance of Women Entrepreneurs. She is a also member of the Mayor’s Digital Philadelphia task force. Anita shares her wealth of web analytics knowledge by teaching product management and online marketing internationally.


Graham Lawlor (website) - Graham is the founder of Ultra Light Startups, a networking community for technology startup founders. Ultra Light Startups runs monthly startup-investor pitch events in New York and Boston. Since 2008, Ultra Light Startups has helped over 900 entrepreneurs build successful online businesses. To see upcoming events and sign up for the Ultra Light Startups weekly newsletter and social networking groups visit - http://ultralightstar...


Graham is a frequent guest speaker, moderator, interviewer, and press source on startups and online business. He has been quoted in publications such as BusinessWeek, Entrepreneur Magazine, the Wall Street Journal, MSNBC, Crain's, The Huffington Post and BBC News. Graham mentors entrepreneurs and startups at The NYU Stern Berkley Center for Entrepreneurship, The Founder Institute, and Entrepreneurs Roundtable Accelerator. Graham was named to the 2011 CVC30 - a list of the most interesting people in startup ecosystem out of Columbia University. Graham's paper, "Law Markets: A model for Predicting Laws, Governments, and Institutions" was published in Summer/Fall 2008 edition of the Whitehead Journal of Diplomacy and International Relations. The paper can be downloaded at http://www.thelawmark.... Prior to founding Ultra Light Startups, Graham spent 10 years as an IT project manager at UBS and Deutsche Bank. Graham holds a BS in Philosophy from the University of Illinois and an MA in Economics from New York University.



John Weidner (website) - John Weidner, Founding Partner, Cornell Global LLC, has over 30 years of professional experience as a human resource executive, independent consultant and entrepreneur. John’s career is about building winning teams. His passion is creatively driving the human capital strategy of various size companies by integrating core human resource practices such as human resource planning, organizational design and development, training and career development, talent acquisition and coaching to help businesses and individuals achieve specific strategic objectives. John has considerable experience as consultant, coach and mentor to small and emerging companies beginning in the late ‘90’s during the “.Com” boom (and ultimate bust) and more recently during the revival of New York’s Silicon Alley and the significant start-up activity in Connecticut. Companies that he has been most recently involved with in various ways include Lumesis, Visible Assets, Owl Computing, Brainscape, Lucky Diem, Fabulous and Frugal, LeadPlace and others. And having founded or co-founded 4 previous businesses, John is currently in the process of rolling out his 5th company, “Heroes in Transition”, a career and job search coaching service targeting military veterans transitioning into the civilian work force.

 


Alison Minaglia (website) - Alison Minaglia is the CEO and Founder of TechnologyPR.com, a public relations, analyst relations and social media marketing company.   Over a span of two decades as an entrepreneur and an executive at two international PR firms, she has represented both private and publicly held emerging growth companies.    With a track record for promoting early and mid-stage technology companies to acquisition or IPO, she is an expert in company and product launches, corporate communications, internet marketing, competitive positioning, technology and business media relations, industry analyst relations, social media marketing, and event marketing.  A frequent speaker, panelist, moderator and ghost writer for clients, her articles and industry insights have appeared in numerous publications.  Prior to working in PR, Alison was a broadcast news journalist on stations in New Jersey and Delaware.  She holds a Bachelors Degree in Communications from the University of Delaware.

 

 

These mentors' info will be up on the expo website shortly.

 

 

 

Upcoming NYEBN Events (Pre-expo Series)

 

The pre-expo series takes mainly two forms. It could either be a business networking reception or a startup roundtable event. The pre-expo series will run until mid-November. We will add the following features to our monthly events:

• more time for attendees to network and connect
  
• longer sessions overall
  
• expo-related materials will be distributed at these events to raise awareness about November's Business Expo
  

 

We will try to keep up with hosting two events per month until November.

 

 

What: Startup Roundtable 16 with John Frankel

When: Thursday, August 16, 2012 from 6:00 PM to 9:30 PM (EDT)

Where: Columbia University: Uris Hall, Room 301 (3022 Broadway New York, NY)

Registration: Get early bird price today on Meetup or Eventbrite

 

 



What: Open Bar Business Networking Reception @ Morrison Foerster

When: Wednesday, August 29, 2012 from 5:30 PM to 9:30 PM (EDT)

Where: Morrison & Foerster LLP (1290 6th Ave New York, NY)

Registration: Get early bird price today on Meetup or Eventbrite

 

 

 

Have a great week, everyone!

 

 

 

 

 

 

-Andrew




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