Hawthorne, NJUSA 07506
October 9, 2012
Irshad Shafique is a Global Executive with 15+ years of experience in developing and executing global marketing/pricing strategies to optimize revenue, market share and profitability for leading technology companies.
My area of expertise is driving growth for leading technology companies through insightful pricing and marketing strategies. With a successful 15-year career with firms such as AT&T Wireless, Yahoo!, Virgin Mobile, and Nokia, I have added to the bottom line while simultaneously innovating market opportunities and maximizing margins. Here are some highlights of my recent experience: In my current role as Global Head of Pricing for Nokia, I mastermind pricing strategies for the company’s services including digital content, media, and mobile advertising that generate more than $1 billion in annual revenue. My efforts target both B2B and B2C segments for regions around the world, strengthening the company’s position as the world’s wireless solution leader. As Sr. Manager Marketing & Product Pricing for Yahoo!, my work focused on a transformational strategic initiative that enabled the company to compete with Google through a new ad optimization and ranking system.